Senior Digital PR Manager in Abu Dhabi - Drive Brand Reputation

About the Job

We are seeking a highly experienced and strategic Senior Digital PR Manager to join our dynamic team in Abu Dhabi. This pivotal role involves shaping and executing innovative digital public relations strategies to enhance our brand's online reputation and visibility within the competitive public relations sector. If you are passionate about digital communications and possess a proven track record in managing online narratives, this is an exceptional opportunity to make a significant impact.

Key Responsibilities

• Develop and implement comprehensive digital PR strategies aligned with overall marketing and communication objectives.
• Manage and cultivate relationships with key digital media outlets, influencers, and online communities.
• Create compelling press releases, media kits, and other digital PR materials.
• Monitor online conversations and media coverage, responding proactively to manage brand reputation.
• Analyze the effectiveness of digital PR campaigns and provide actionable insights for optimization.
• Stay abreast of emerging digital PR trends, tools, and best practices.
• Collaborate with internal teams to ensure consistent brand messaging across all digital platforms.
• Crisis communication management in the digital space.

Qualifications and Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Minimum of 10 years of experience in digital public relations, with a strong focus on strategy and execution.
• Proven experience in media relations, content creation, and online reputation management.
• Excellent written and verbal communication skills in Arabic and English.
• Strong understanding of SEO principles and their application in PR.
• Proficiency in using PR monitoring and analytics tools.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• Strategic thinking and problem-solving capabilities.

Perks and Benefits

• Competitive salary package.
• Opportunity to work with a leading organization in Abu Dhabi.
• Professional development and growth opportunities.
• Dynamic and collaborative work environment.

Tips for Your Application

1. Tailor your resume to highlight specific digital PR achievements and quantifiable results.
2. Craft a compelling cover letter that showcases your strategic thinking and understanding of our brand's needs.
3. Be prepared to discuss your experience in managing online crises and building strong media relationships during the interview.