Senior Manager Digital Brand Marketing – Emerging Markets Central

About the Role

We are seeking a strategic and results-driven Senior Manager to lead digital brand marketing initiatives across the Emerging Markets Central region. In this high-visibility role, you will shape and execute omni-channel brand strategies that drive awareness, engagement, and market share growth in dynamic, high-potential markets.

Core Responsibilities

• Develop and implement comprehensive digital brand marketing strategies aligned with global brand guidelines and local market insights.
• Lead cross-functional teams to deliver integrated campaigns across social media, search, programmatic, content, and influencer marketing.
• Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities and optimize campaign performance.
• Manage the digital marketing budget, ensuring efficient allocation and measurable ROI across all channels.
• Collaborate with regional commercial teams, agencies, and external partners to ensure consistent brand messaging and execution excellence.
• Drive data-driven decision making by leveraging analytics, A/B testing, and reporting to continuously refine strategies and tactics.
• Mentor and develop a team of marketing professionals, fostering a culture of innovation, agility, and accountability.

Required Qualifications

• 8+ years of experience in digital brand marketing, with at least 3 years in a managerial or leadership capacity.
• Proven track record of developing and executing successful digital marketing campaigns across multiple markets.
• Deep understanding of the digital ecosystem, including paid media, SEO/SEM, social platforms, and content marketing.
• Strong analytical and quantitative skills, with the ability to translate data into actionable insights and business recommendations.
• Excellent communication and stakeholder management skills, with fluency in English (additional languages are a plus).
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Preferred Skills

• Experience working in or managing emerging markets, particularly in the Middle East, Africa, or Central Asia.
• Familiarity with marketing automation tools and CRM platforms.
• Knowledge of the latest trends in digital advertising, influencer marketing, and e-commerce integration.
• Ability to thrive in a fast-paced, matrixed organization and manage multiple priorities effectively.

What Makes This Opportunity Stand Out

This role offers a unique opportunity to shape the digital brand presence of a globally recognized company in high-growth markets. You will work with a diverse, collaborative team, have access to cutting-edge marketing technology, and enjoy significant visibility within the organization. If you are passionate about building brands in dynamic environments and driving measurable impact, this is the next step in your career.